If you enjoy seeking out new opportunities for a company and talking about its latest products, then you may be the right fit for a career as a marketing manager. A marketing manager plays an important role in overseeing the marketing aspect of a company. He or she has the responsibility of finding new customers for the company. Basically, he or she attempts to define new customer niches for the company. A marketing manager is responsible for also designing and putting a company’s marketing plan into action. When you are a marketing manager, you should be prepared to devote long hours to the position. It can also be a very stressful position when you are dealing with overworked employees at the end of the month. You also should be ready to do extensive traveling if you are chosen to serve as a marketing manager for your company. Maybe you have wondered, “How do I become a marketing manager?” If you want to become a marketing manager, then you should try to begin by working for the marketing department of a major corporation.
What’s it like to be a marketing manager?
As a marketing manager, you will likely be given a lot of responsibilities. You will have the task of drafting a marketing strategy for the company. The board of directors may expect you to make use of the latest social media technologies in order to promote a company. You may also need to find ways to cut costs for a current marketing program that the company is using in its daily operations. It will also be important for you to ensure that all of your marketing agents understand their role in the company. You will need to ensure that they meet their monthly goals on a regular basis. You may also need to motivate your employees during times of high stress for the company. Marketing managers play a truly dynamic role in contributing to the overall operation of a company. Extensive travel is often required due to the many conferences that marketing managers are required to attend throughout the year. A marketing manager needs to attend conferences in order to learn about innovative marketing strategies and build up the customer base for a company.
Education Requirements
To become a marketing manager, it is helpful to have a bachelor’s degree in business administration. The reality is that many individuals ultimately land this job due to their proven success in working for a company. A company will typically promote an individual who has contributed in significant ways to the success of a marketing department. Perhaps an individual was effective in expanding the customer base for a company. Maybe he or she implemented a new social media marketing strategy that became highly effective for the company’s success. These are a couple examples of the ways in which individuals prove their success within a company and can become promoted to the position of a marketing manager as a result.
Salary & How to Get a Job
According to the BLS, the average salary of a marketing manager is about $108,000 a year. The easiest way to get a job as a marketing manager is to build one’s reputation within a particular company. You may want to start out with an entry-level position in a company and work your way up. Otherwise, the competition for this position can be quite fierce. You should be prepared to go up against some accomplished and highly-educated people when you are applying for a position as a marketing manager with a major corporation.